Voices
Documented perspectives and structural analysis from across the legal industry.
The 2021 plan, five years on
A cannabis executive named four specific moves in a 2021 podcast interview. Every one of them arrived.
Building a cannabis brand before legalisation
California’s medical era shows how retail identity, packaged products, local reputation and retailer relationships created brands before the state built an adult-use market.
What expanding across state lines actually requires
A cannabis brand can move its name and methods into a new state, but licensing, local production, testing and distribution must be rebuilt inside that state’s rules.
The consumption lounge as a business model
Nevada’s lounge rules create a new cannabis hospitality category, but its product limits, procurement structure and operating costs make the economics unlike either a dispensary or a bar.